ALDEBARAN - Linking Science and Media: We proliferate and broadcast knowledge about the ocean as the most important and multifaceted, but simultaneously the least explored habitat on our blue planet earth. Since the 5th of June 1992, the research and media vessel ALDEBARAN from Hamburg’s environmental cross-media agency of the same name travels the oceans as the independent voice of the sea. On board the ALDEBARAN, scientists and journalists are, literally and figuratively, “in the same boat” developing strategies for appealing information processing for various electronic media and the public. ALBEBARAN is three times award winner (2007, 2009, 2012) for exclusive communication achievements essential to society, the UNESCO decade project “Education for Sustainable Development”.