HoldFastX is a global campaign teaching young people that “holding fast” is a learnable and shareable skill. Essential for life quality, mental health, and fulfilling ocean dreams.
Launching in Oslo in October 2025, the campaign combines ocean storytelling, resilience tools, and pop culture to inspire a new generation of ocean-minded people. From slow crafts like knitting to world-record expeditions, HoldFastX helps youth build the preserverance to fulfil dreams.
Cover photo: HoldFastX ambassador Li Karlsén, world record freediver under Greenland ice. © Alexander Dawson.